Step-by-step system to gently guide clients from interest to booking — without pressure.
🪜 STEP 1 — LEAD MAGNET LANDING PAGE
Platform: Durable / Gamma / any site builder
Create a calm, clean page that reflects your tone of voice.
Include:
- Cover and preview of your “5 Steps to Your Visual Identity” guide
- A short, soulful intro: “This guide is for experts and creatives who want to be seen for who they really are.”
- Email signup form (ConvertKit / Mailchimp) or DM keyword trigger (e.g., “IDENTITY”)
📎 How to create a website in 30 seconds with Durable →
📎 How to create a lead page in Gamma without a website
🪜 STEP 2 — EMAIL SEQUENCE (MAILCHIMP)
Platform: Mailchimp
Set up an
automated 3-email flow, triggered after sign-up:
- Welcome + Guide
- Subject: “Your guide to being fully seen”
- Includes download + soft intro to your approach
- Behind the Process
- How you guide clients, your philosophy of presence, authenticity, and image
- Client Story + Invitation
- Show transformation with a real client (before/after, quotes)
- CTA: Book a free visual identity consultation
📝 Each email = short, visual, empowering.
🧠 No sales pressure — just trust and resonance.
📎 How to create this email journey in Mailchimp →
🪜 STEP 3 — INSTAGRAM DM BOT (MANYCHAT)
Platform: ManyChat (or Instagram auto-replies)
Connect to Instagram Business and set up auto-replies triggered by keywords like:
- IDENTITY → sends your PDF + link to consultation
- SESSION → shows booking link + types of sessions
- EXAMPLES → link to a portfolio or Behance
Include Quick Replies like:
🔘 View Work
🔘 Book Call
🔘 Ask a Question
📎 How to build this Instagram chatbot in ManyChat →
🪜 STEP 4 — BOOKING PAGE (TIDYCAL)
Platform: TidyCal
Let clients schedule on their own.
Set up:
- 2 options:
- Free consultation: 20 mins (Zoom or call)
- Identity Session booking: with description, price, duration
- Intake form: name, email, goal for session
- Optional: prepayment or deposit
📎 How to set up a TidyCal booking page →
TEST YOUR FUNNEL
Before going live, walk through the full funnel
as if you're the client:
- Does the signup form work?
- Are emails arriving in order?
- Does the Instagram DM bot respond correctly?
- Can a client schedule and confirm a session?
- ✅ What this gives you:A working 24/7 lead system
- No pressure, no hard selling
- Designed for photographers who value calm and connection
EXPLORE THE FULL CONTENT FOR EACH STEP BELOW