menu
Error get alias
HOW LEAD AUTOMATION WORKS FOR THE persona builder

Step-by-step system to gently guide clients from interest to booking — without pressure.


🪜 STEP 1 — LEAD MAGNET LANDING PAGE

Platform: Durable / Gamma / any site builder

Create a calm, clean page that reflects your tone of voice.
Include:
  • Cover and preview of your “5 Steps to Your Visual Identity” guide
  • A short, soulful intro: “This guide is for experts and creatives who want to be seen for who they really are.”
  • Email signup form (ConvertKit / Mailchimp) or DM keyword trigger (e.g., “IDENTITY”)

📎 How to create a website in 30 seconds with Durable →

📎 How to create a lead page in Gamma without a website



🪜 STEP 2 — EMAIL SEQUENCE (MAILCHIMP)

Platform: Mailchimp

Set up an automated 3-email flow, triggered after sign-up:
  1. Welcome + Guide
  2. Subject: “Your guide to being fully seen”
  3. Includes download + soft intro to your approach
  4. Behind the Process
  5. How you guide clients, your philosophy of presence, authenticity, and image
  6. Client Story + Invitation
  7. Show transformation with a real client (before/after, quotes)
  8. CTA: Book a free visual identity consultation
📝 Each email = short, visual, empowering.

🧠 No sales pressure — just trust and resonance.

📎 How to create this email journey in Mailchimp →


🪜 STEP 3 — INSTAGRAM DM BOT (MANYCHAT)

Platform: ManyChat (or Instagram auto-replies)

Connect to Instagram Business and set up auto-replies triggered by keywords like:
  • IDENTITY → sends your PDF + link to consultation
  • SESSION → shows booking link + types of sessions
  • EXAMPLES → link to a portfolio or Behance
Include Quick Replies like:
🔘 View Work
🔘 Book Call

🔘 Ask a Question

📎 How to build this Instagram chatbot in ManyChat →


🪜 STEP 4 — BOOKING PAGE (TIDYCAL)

Platform: TidyCal

Let clients schedule on their own.
Set up:
  • 2 options:
  • Free consultation: 20 mins (Zoom or call)
  • Identity Session booking: with description, price, duration
  • Intake form: name, email, goal for session
  • Optional: prepayment or deposit

📎 How to set up a TidyCal booking page →


TEST YOUR FUNNEL

Before going live, walk through the full funnel

as if you're the client:

  • Does the signup form work?
  • Are emails arriving in order?
  • Does the Instagram DM bot respond correctly?
  • Can a client schedule and confirm a session?

  • ✅ What this gives you:A working 24/7 lead system
  • No pressure, no hard selling
  • Designed for photographers who value calm and connection

EXPLORE THE FULL CONTENT FOR EACH STEP BELOW
Emotional and informative content that introduces the client to your process
A soft 3-part email flow: welcome, trust-building, invitation to book
Instant replies triggered by keywords like “IDENTITY” and “SESSION” to guide clients
Clean booking interface where clients choose session type and time
Want to learn how to build your funnel step-by-step?
Jump into the tutorial library to explore tools like ...
Go to funnel Tutorials
services
Error get alias