HOW LEAD AUTOMATION WORKS FOR A fashion phOTOGRAPHER

Step-by-step system to gently guide clients from interest to booking — without pressure.

🪜 STEP 1 — VISUAL ENTRY
Where: Instagram / Pinterest / Behance
What to post: Editorial frames, BTS, “moodboard to shoot” Reels, Story Highlights (“STYLE”, “LOOKBOOK”)
CTA:
– DM STYLE to explore your identity

– DM LOOKBOOK to get the free guide

🪜 STEP 2 — DM BOT
Platform: ManyChat
Trigger words: STYLE, LOOKBOOK, SHOOT
Example reply for “STYLE”:
“STYLE is everything — and I’d love to help you shape yours.”
[📎 Download Guide]
[🖼 View Campaigns]
[📅 Book a Concept Call]

Add buttons: View Work / Book Session / Ask a Question

🪜 STEP 3 — LANDING PAGE + LEAD MAGNET
Platform: Durable / Gamma / any site builder
PDF: “5 Visual Mistakes That Undervalue Your Fashion Brand”
Includes:
– Visual preview
– Opt-in form or “DM LOOKBOOK”

– CTA to book

📎 How to create a website in 30 seconds with Durable →

📎 How to create a lead page in Gamma without a website

🪜 STEP 4 — EMAIL SEQUENCE (MAILCHIMP)

Platform: Mailchimp

3 Emails:

1. Welcome + Guide
2. Client Result / Behind the Shoot
3. Book a Call
4. → Editorial tone, clean layout, single CTA per email

📎 How to create this email journey in Mailchimp →

🪜 STEP 5 — BOOKING PAGE
Platform: TidyCal
Sessions:
– Fashion Concept Call (free)
– Editorial Portrait (€390)
– Campaign Shoot (€520)

Include: session info, intake form, optional payment

📎 How to set up a TidyCal booking page →

TEST YOUR FUNNEL

Before going live, walk through the full funnel

as if you're the client:

• Does the signup form work?
• Are emails arriving in order?
• Does the Instagram DM bot respond correctly?
• Can a client schedule and confirm a session?

• ✅ What this gives you:A working 24/7 lead system
• No pressure, no hard selling
• Designed for photographers who value calm and connection

EXPLORE THE FULL CONTENT FOR EACH STEP BELOW

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