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HOW LEAD AUTOMATION WORKS FOR THE mood architect

Step-by-step system to gently guide clients from interest to booking — without pressure.


🪜 STEP 1 — DISCOVERY VIA INSTAGRAM / BEHANCE
Platform: Instagram / Behance
This is where clients first feel your world.
Use deep-toned imagery, conceptual series, and reflective captions to create a calm, premium experience.
Post ideas:
– Structured editorial sets (architecture, objects)
– Reels of light-in-progress or scene transitions
– Caption examples: “Where silence meets design.”
– Link in bio:
“Download my free guide: 5 Principles of Emotional Structure in Brand Photography”

📎 Add a link-in-bio tool like Stan Store or Linktree



🪜 STEP 2 — LEAD MAGNET LANDING PAGE

Platform: Durable / Gamma / any site builder

Create a minimalist landing page with:
– Visual preview of your guide (cover image or mockup)
– One-paragraph intro: “I create structured, emotionally charged photography for brands and spaces.”

– Email form (Mailchimp / ConvertKit)

📎 How to create a website in 30 seconds with Durable →

📎 How to create a lead page in Gamma without a website



🪜 STEP 3 — EMAIL SEQUENCE

Platform: Mailchimp

Create a 3-part automation triggered on sign-up:
  1. Welcome + PDF Guide
  2. → Introduction to your visual philosophy
  3. Behind-the-Scenes Story
  4. → Real project: lighting, structure, atmosphere
  5. Booking Invitation
  6. → Soft link to your booking page: “Let’s talk about your project”

📎 How to create this email journey in Mailchimp →


🪜 STEP 4— INSTAGRAM DM BOT

Platform: ManyChat or IG Native Auto-Reply

Set up auto-replies based on keywords:
PROJECT → Info for brands and design studios
SHOOT → Info for editorial or fine art sessions
Each reply includes:
– Portfolio link
– PDF download or mini-gallery

– Button: “Book a session”

📎 How to build this Instagram chatbot in ManyChat →


🪜 STEP 5 — BOOKING PAGE

Platform: TidyCal

Set up a simple booking flow with:
– 3 session types: Editorial / Product / Conceptual
– Descriptions, durations, availability
– Name + email collection

– Optional: prepayment or deposit

📎 How to set up a TidyCal booking page →


TEST YOUR FUNNEL

Before going live, walk through the full funnel

as if you're the client:

  • Does the signup form work?
  • Are emails arriving in order?
  • Does the Instagram DM bot respond correctly?
  • Can a client schedule and confirm a session?

  • ✅ What this gives you:A working 24/7 lead system
  • No pressure, no hard selling
  • Designed for photographers who value calm and connection

EXPLORE THE FULL CONTENT FOR EACH STEP BELOW
Emotional and informative content that introduces the client to your process
That will collect the email of a potential client
A soft 3-part email flow: welcome, trust-building, invitation to book
Automatically guide visitors based on their intent — brand project or photo session
Clean booking interface where clients choose session type and time
Want to learn how to build your funnel step-by-step?
Jump into the tutorial library to explore tools like ...
Go to funnel Tutorials
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