Step-by-step system to gently guide clients from interest to booking — without pressure.
🪜 STEP 1 — DISCOVERY VIA INSTAGRAM / BEHANCE
Platform: Instagram / Behance
This is where clients first feel your world.
Use deep-toned imagery, conceptual series, and reflective captions to create a calm, premium experience.
Post ideas:
– Structured editorial sets (architecture, objects)
– Reels of light-in-progress or scene transitions
– Caption examples: “Where silence meets design.”
– Link in bio:
“Download my free guide: 5 Principles of Emotional Structure in Brand Photography”
📎 Add a link-in-bio tool like Stan Store or Linktree
🪜 STEP 2 — LEAD MAGNET LANDING PAGE
Platform: Durable / Gamma / any site builder
Create a minimalist landing page with:– Visual preview of your guide (cover image or mockup)
– One-paragraph intro: “I create structured, emotionally charged photography for brands and spaces.”
– Email form (Mailchimp / ConvertKit)
📎 How to create a website in 30 seconds with Durable →
📎 How to create a lead page in Gamma without a website
🪜 STEP 3 — EMAIL SEQUENCE
Platform: Mailchimp
Create a 3-part automation triggered on sign-up:- Welcome + PDF Guide
- → Introduction to your visual philosophy
- Behind-the-Scenes Story
- → Real project: lighting, structure, atmosphere
- Booking Invitation
- → Soft link to your booking page: “Let’s talk about your project”
📎 How to create this email journey in Mailchimp →
🪜 STEP 4— INSTAGRAM DM BOT
Platform: ManyChat or IG Native Auto-Reply
Set up auto-replies based on keywords:– PROJECT → Info for brands and design studios
– SHOOT → Info for editorial or fine art sessions
Each reply includes:
– Portfolio link
– PDF download or mini-gallery
– Button: “Book a session”
📎 How to build this Instagram chatbot in ManyChat →
🪜 STEP 5 — BOOKING PAGE
Platform: TidyCal
Set up a simple booking flow with:– 3 session types: Editorial / Product / Conceptual
– Descriptions, durations, availability
– Name + email collection
– Optional: prepayment or deposit
📎 How to set up a TidyCal booking page →
TEST YOUR FUNNEL
Before going live, walk through the full funnel
as if you're the client:
- Does the signup form work?
- Are emails arriving in order?
- Does the Instagram DM bot respond correctly?
- Can a client schedule and confirm a session?
- ✅ What this gives you:A working 24/7 lead system
- No pressure, no hard selling
- Designed for photographers who value calm and connection
EXPLORE THE FULL CONTENT FOR EACH STEP BELOW
