HOW LEAD AUTOMATION WORKS FOR THE LIGHT POET

Step-by-step system to gently guide clients from interest to booking — without pressure.

🪜 STEP 0 — DISCOVERY VIA INSTAGRAM / PINTEREST
Platform: Instagram / Pinterest
This is where people first discover your work — through visuals that spark curiosity.
Use your profile to create a sense of calm, structure, and creative depth.
Post consistently with:
– Concept-driven image series
– Behind-the-scenes moments
– Captions reflecting your philosophy of light and emotion
– A clear call-to-action in your bio:
📎 Add your landing page link to your Instagram bio or story highlights

🪜 STEP 1 — LEAD MAGNET LANDING PAGE

Platform: Durable / Gamma / any site builder

Create a simple page with:

– A preview of your guide

– A short intro to your sessions

– A Mailchimp form to collect emails

📎 How to create a website in 30 seconds with Durable →

📎 How to create a lead page in Gamma without a website

🪜 STEP 2 — EMAIL SEQUENCE (MAILCHIMP)

Platform: Mailchimp

Set up an automated 3-email flow triggered when someone signs up:

1. Welcome + Guide — soft intro to your philosophy
2. Client Story — builds trust and shows results
3. Booking Invite — links to scheduler

Each email includes a clear CTA and warm, supportive tone.

📎 How to create this email journey in Mailchimp →

🪜 STEP 3 — INSTAGRAM DM BOT (MANYCHAT)

Platform: ManyChat

Connect to your Instagram Business account and set up keyword-based replies:

• SESSION → info about portrait or couple sessions
• BRAND → info about creative branding sessions

Include direct links to your TidyCal scheduler. Optionally, add Quick Reply buttons like “View examples” or “Ask a question”.

📎 How to build this Instagram chatbot in ManyChat →

🪜 STEP 4 — BOOKING PAGE (TIDYCAL)

Platform: TidyCal

Let clients schedule their session themselves:

• Create 3 appointment types: Portrait, Couple, Brand
• Add session descriptions, durations, and availability
• Collect client name + email
• Optionally enable prepayment

📎 How to set up a TidyCal booking page →

TEST YOUR FUNNEL

Before going live, walk through the full funnel

as if you're the client:

• Does the signup form work?
• Are emails arriving in order?
• Does the Instagram DM bot respond correctly?
• Can a client schedule and confirm a session?

• ✅ What this gives you:
• A working 24/7 lead system
• No pressure, no hard selling
• Designed for photographers who value calm and connection

EXPLORE THE FULL CONTENT FOR EACH STEP BELOW

Want to learn how to build your funnel step-by-step?

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