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HOW LEAD AUTOMATION WORKS FOR THE LIGHT POET

Step-by-step system to gently guide clients from interest to booking — without pressure.


🪜 STEP 0 — DISCOVERY VIA INSTAGRAM / PINTEREST
Platform: Instagram / Pinterest
This is where people first discover your work — through visuals that spark curiosity.
Use your profile to create a sense of calm, structure, and creative depth.
Post consistently with:
– Concept-driven image series
– Behind-the-scenes moments
– Captions reflecting your philosophy of light and emotion
– A clear call-to-action in your bio:
📎 Add your landing page link to your Instagram bio or story highlights

🪜 STEP 1 — LEAD MAGNET LANDING PAGE

Platform: Durable / Gamma / any site builder

Create a simple page with:

– A preview of your guide

– A short intro to your sessions

– A Mailchimp form to collect emails

📎 How to create a website in 30 seconds with Durable →

📎 How to create a lead page in Gamma without a website



🪜 STEP 2 — EMAIL SEQUENCE (MAILCHIMP)

Platform: Mailchimp

Set up an automated 3-email flow triggered when someone signs up:

  1. Welcome + Guide — soft intro to your philosophy
  2. Client Story — builds trust and shows results
  3. Booking Invite — links to scheduler

Each email includes a clear CTA and warm, supportive tone.

📎 How to create this email journey in Mailchimp →


🪜 STEP 3 — INSTAGRAM DM BOT (MANYCHAT)

Platform: ManyChat

Connect to your Instagram Business account and set up keyword-based replies:

  • SESSION → info about portrait or couple sessions
  • BRAND → info about creative branding sessions

Include direct links to your TidyCal scheduler. Optionally, add Quick Reply buttons like “View examples” or “Ask a question”.

📎 How to build this Instagram chatbot in ManyChat →


🪜 STEP 4 — BOOKING PAGE (TIDYCAL)

Platform: TidyCal

Let clients schedule their session themselves:

  • Create 3 appointment types: Portrait, Couple, Brand
  • Add session descriptions, durations, and availability
  • Collect client name + email
  • Optionally enable prepayment

📎 How to set up a TidyCal booking page →


TEST YOUR FUNNEL

Before going live, walk through the full funnel

as if you're the client:

  • Does the signup form work?
  • Are emails arriving in order?
  • Does the Instagram DM bot respond correctly?
  • Can a client schedule and confirm a session?

  • ✅ What this gives you:
  • A working 24/7 lead system
  • No pressure, no hard selling
  • Designed for photographers who value calm and connection

EXPLORE THE FULL CONTENT FOR EACH STEP BELOW
Emotional and informative content that introduces the client to your process
A soft 3-part email flow: welcome, trust-building, invitation to book
Instant replies triggered by keywords like “SESSION” and “BRAND” to guide clients
Clean booking interface where clients choose session type and time
Want to learn how to build your funnel step-by-step?
Jump into the tutorial library to explore tools like ...
Go to funnel Tutorials
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